Air Canada: From One Crisis to Another|Business Strategy|Case Study|Case Studies

Air Canada: From One Crisis to Another

            
 
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Case Details:

Case Code : BSTR069
Case Length : 17 Pages
Period : 2003
Organization : Air Canada
Pub Date : 2003
Teaching Note :Not Available
Countries : Canada
Industry : Aviation

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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EXCERPTS

Air Canada, CAI & ONEX - The Takeover Drama

Air Canada offered to buy CAI's international business in August 1999. In the same month, Onex Corp. (Onex), along with its strategic partner American Airlines, offered to buy both Air Canada and CAI for US$1.8 billion and then merge the two airlines.

Air Canada offered to buy CAI's international business in August 1999. In the same month, Onex Corp. (Onex), along with its strategic partner American Airlines, offered to buy both Air Canada and CAI for US$1.8 billion and then merge the two airlines. Air Canada also accused Onex of attempting a hostile takeover. Following this, Air Canada increased the number of its outstanding shares through a shareholders rights plan, effectively doubling the price of any takeover offer. Air Canada also scheduled a special shareholders meeting to discuss Onex's offer on January 7, 2000. Onex considered Air Canada's actions 'disrespectful and arrogant' and took legal action against it, demanding that the meeting be rescheduled to an earlier date...

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Merger Traumas

In the months following the merger with CAI, Air Canada faced a host of problems on the employee, customer and strategic fronts.

The merger resulted in the addition of 16,000 employees of CAI to Air Canada's employee base. Of its 40,000 employee base, around 10,000 were surplus (on account of duplicate positions). However, the company could not lay off the excess workforce due to the terms of the merger agreement.

All along, trade unions of both the companies had expressed their displeasure over the deal, fearing lay-offs and wage cuts. Analysts too felt that as the two airlines had been bitter competitors for many decades, it would prove to be very difficult for the respective workforces to establish harmonious working relationships...

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